Launching a fresh brand and building their audience.
Darts, a newly launched brand, approached us with their unique product - the best bites, which are the chocolate-filled and crunchy outer layer of an ice cream. Our task was to help them build their brand and grow their audience effectively.
Creating the Brand Language
Our first step was to develop a brand language that resonated with the target audience. We conducted a complete static photoshoot to enhance the aesthetic appeal and differentiate Darts from its competitors. The owner's vision was crucial in shaping the brand design.
Performance Marketing and Social Media Presence
From the day of the website launch, we focused on performance marketing strategies to drive traffic and increase conversions. Simultaneously, we worked on building a strong social media presence to engage with the audience and create brand awareness. The results were impressive, with a high reach and a significant increase in orders.
Our scope of work for Darts included Social Media Content, Creative Strategy, Performance Marketing, Social Media Design, Shoot Concepts and Execution.
