An India brand that is not only Handcrafted but also Vegan.
In this day and age with the rising need to be a local brand and support one has been the heart of marketing. With Kcotn being a local brand and supporting local artisans it became an even special project for us. We wanted the audience to not only understand the ethos behind Kcotn but to support local artisans through them.
We want to highlight each unique designs, threads and every single aspect of the products. We launched the brand with 3 products and saw a significant support through rising followers each day. We saw a rise in engagement and UGC content through our launch campaign. We launched each design with its embroidery at the heart of it. The client also wanted us to showcase each of their designs in an aesthetic designs.
With the right strategy we made sure we hit the target audience with an impactful creatives that are also informative and fun in nature. We made sure to pick up difference communication styles to convey the 'WHY' of Kcotn.
KCOTN is a passion brand for it's owner who brings to the world a sustainable alternative. The brand is born and functions from Ahmedabad, Gujarat. Our scope of work with KCOTN includes, Social Media Content, Social Media Design, Creative Strategy, Performance Marketing, Shoot Concept & Execution, Logo and Offline Banners and Stationery.
