Reviving Legacy with a Digital Voice — Our Journey with Mangalya Heritage
At our digital marketing company, we believe that heritage brands deserve a modern voice — one that preserves their tradition and amplifies their story for the world to hear. Our collaboration with Mangalya Heritage, a prestigious luxury textile house from India established in 1913, is a proud testament to this philosophy.
A Century of Craftsmanship, A Story Worth Sharing
Mangalya Heritage isn’t just a saree brand. It is a living archive of India’s rich handloom legacy. From opulent Banarasis to regal Kanjivarams, vibrant Bandhanis to rare Ahmedabadi weaves — each saree is handcrafted by Indian artisans whose skills have been passed down through generations.
Their vision is to bring these timeless textiles into modern wardrobes, helping people drape heritage on their most cherished occasions.
Our Role: Translating Tradition for the Digital World
When Mangalya Heritage partnered with us, their goal was clear — to raise brand awareness both across India and internationally, while staying deeply rooted in the brand’s identity.
We took a multi-pronged approach:
Social Media Strategy & Design: Our creative team crafted visually rich, storytelling-led content that highlighted the legacy, artisanship, and beauty of their products. Every post was designed to reflect the elegance and emotion of wearing a handloom saree.
Performance Marketing: With carefully planned ad campaigns and strategic audience targeting, we brought their legacy to new and interested users online.
Content That Converts: We paired content strategy with strong performance metrics to ensure that the story we were telling also delivered results.
Campaign Highlights & Achievements
Backed by data, our campaign yielded powerful results:
Total Followers Gained: 7,243
Current Follower Count: 23,338
These numbers aren’t just metrics — they represent the growing community of saree lovers, heritage admirers, and conscious consumers that now connect with Mangalya Heritage every day.
A Legacy Reborn, Digitally
Helping a 100+ year-old brand find its voice in a fast-paced digital world is a responsibility we didn’t take lightly. And the results speak for themselves — a strong, elegant digital presence that honors the past while embracing the future.
At our agency, we don't just market — we empower. If your brand holds a story waiting to be told, we're here to amplify it.
